"Live Exquisite" was the brand campaign slogan for St. Regis Hotels & Resorts, a luxury hotel brand owned by Marriott International. This campaign aimed to encapsulate the essence and experience that the St. Regis brand offers to its guests.

Here's a breakdown of what the slogan "Live Exquisite" signifies in the context of St. Regis:

1. Luxury and Elegance: "Exquisite" is a word that conveys a sense of rare beauty and elegance. By using this term, St. Regis positions itself as a brand that provides a luxurious and refined experience for its guests. It suggests that staying at a St. Regis hotel is not just about accommodation but an opportunity to indulge in a sophisticated and upscale lifestyle.

2. A Unique Experience: The word "Live" in the slogan implies that staying at St. Regis is not just a temporary stay but an experience to be lived and cherished. It suggests that guests can immerse themselves fully in the world of luxury that St. Regis offers.

3. Attention to Detail: The St. Regis brand is known for its attention to detail and impeccable service. "Live Exquisite" reflects this commitment to providing guests with the finest experiences by taking care of even the smallest details to ensure their comfort and satisfaction.

4. Memories and Moments: St. Regis aims to create lasting memories for its guests. The "Live Exquisite" campaign encourages guests to savor every moment of their stay, emphasizing that these experiences are not just ordinary but truly exceptional.

5. Exclusivity: The word "Exquisite" also suggests exclusivity and a sense of being among the elite. St. Regis hotels are often located in upscale destinations, and the campaign reinforces the idea that staying at a St. Regis property is a privilege that offers a level of luxury that few can experience.

It's important to note that brand campaigns like "Live Exquisite" are designed to create a specific image and perception of the brand in the minds of consumers. The campaign likely includes marketing materials, advertisements, and promotional efforts that align with the values and experiences associated with the St. Regis brand.